The Ivis 4 Boutique Hotel is located in the heart of Athens and offers an ideal blend of luxury, relaxation, and business amenities. The hotel derives its name from its street address, which is a conventional practice that has been creatively reimagined as a unique branding concept. By transforming the numeral 4 into "for," the hotel has created various brand extensions such as ivis4lunch (ivis for lunch), ivis4drinks (restaurant), ivis4fitness (gym), ivis4women, and ivis4men (restrooms), among others.
